The Oklahoma State Cowboys will place a QR code on the back of players' helmets this season that will direct fans to the team's name, image and likeness fund.
The NIL fund's website allows fans to directly credit the players of their choosing.
The team says that although fans in the stands will be too far to scan the codes, those watching on television can help contribute. The QR code will also be posted throughout Boone Pickens Stadium and on the team's equipment truck.