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Top TigerNet [30393]
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Texas Tech paying Canady $1 million
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Jun 3, 2025, 2:06 PM
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Is this the smartest use of NIL money we’ve seen? The reason I say that is because a softball pitcher has the largest impact on a team for an individual in any college sport. They can pitch every game and dominate more.
Getting the no-doubt best pitcher in the game guaranteed Texas Tech a massive improvement in the program with just 1 player. And this was a softball program that had been nothing before.
You can pour millions into a QB or basketball star but there’s no guarantee it’ll improve the program as much.
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Head Coach [986]
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Re: Texas Tech paying Canady $1 million
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Jun 3, 2025, 2:29 PM
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It's probably the best NIL return in terms of wins. However, I question the ROI in terms of revenue or program stature. If Texas Tech is dominant in softball, does anyone really care outside Lubbock? A star QB may not guarantee playoffs, but it means butts in seats, concessions sold, and TV eyeballs/revenue. Same with a 5 star basketball player. I guess the big money donor loves softball.
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Top TigerNet [30393]
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well it does get a lot of play on ESPN
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Jun 3, 2025, 2:35 PM
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and is on national spotlight for a few weeks every May. I do think there is brand value in that.
Texas Tech is also trying in football, but haven't seen the translation there yet. Much harder place to make an impact in.
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Top TigerNet [31652]
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Re: well it does get a lot of play on ESPN
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Jun 3, 2025, 2:37 PM
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You ever been to Lubbock? You'd have to pay big dollars to get anyone there. LOL
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Top TigerNet [30393]
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I've driven past it
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Jun 3, 2025, 2:40 PM
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Weird how the interstate does not go through it, but past it where you can see it in the distance.
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Orange Phenom [14723]
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Re: well it does get a lot of play on ESPN
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Jun 3, 2025, 3:01 PM
[ in reply to Re: well it does get a lot of play on ESPN ] |
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Lubbock IS bad enough. But I used to fly in there and then drive through two hours of nothingness to pluck crop samples from Muleshoe, Texas for a week...every month of growing season.
Photo of the town namesake attached.
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Asst Coach [848]
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Re: well it does get a lot of play on ESPN
Jun 4, 2025, 8:11 AM
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Muleshoe? I think OC Garrett Riley is from there.
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Clemson Sports Icon [53480]
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Clemson Sports Icon [53480]
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Game Changer [2053]
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Re: I've never been there and the prairie land isn't my thing..
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Jun 3, 2025, 5:13 PM
[ in reply to Re: well it does get a lot of play on ESPN ] |
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But it's not like Lubbock is some joke of a place. 270k people live there, double digit population growth each of the past 2 decades and a major university is located there.
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Tiger Spirit [9448]
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Re: Texas Tech paying Canady $1 million
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Jun 3, 2025, 2:41 PM
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No, it’s softball so a waste of money.
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Orange Immortal [63958]
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Re: Texas Tech paying Canady $1 million
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Jun 3, 2025, 2:45 PM
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Totally agree. Excellent synopsis.
As for roi, no it won't be revenue generated $$s but softball is popular. It's a growing sport and generates eyeballs. Say they win, I would guarantee you its way more through synergy than spending 1 million on an ad campaign marketing the school... so yes, a national championship in any sport is well worth the 1 mil. Athletes tend to follow sports and sporting events and news.
As T_I_P said, a bball player or qb won't get you much if the team can't block or rebound.
If Cooper Flagg had gone to Furman, would Furman been a final 4 contender?
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Top TigerNet [30393]
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We will see how much BYU benefits from getting #1 recruit in basketball
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Jun 3, 2025, 2:58 PM
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AJ Dyantsa. Will they become a final four type team immediately because of one top player?
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Paw Warrior [4854]
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Re: We will see how much BYU benefits from getting #1 recruit in basketball
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Jun 3, 2025, 7:52 PM
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Basketball is nothing like softball in the way one player can dominate an entire season.
The TT pitcher threw every pitch at the WS so far for TT.
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All-In [10530]
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People say that it's softball and it doesn't matter
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Jun 3, 2025, 3:49 PM
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but here we are, in South Carolina or nearby, most likely, talking about it. ESPN has been carrying the games, and ABC carried a game or two as well. Softball is becoming bigger and bigger every year. Just look at our team and how often we sell out the stadium.
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Top TigerNet [30393]
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exactly. Softball dominates ESPN main channels for a large part of May
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Jun 3, 2025, 4:00 PM
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every year now
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Heisman Winner [80176]
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and we can't get enough of the WNBA, amirite???***
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Jun 3, 2025, 4:22 PM
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Orange Phenom [14504]
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The wife of TT's billionaire booster played softball at TT; if this makes her
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Jun 3, 2025, 4:34 PM
[ in reply to People say that it's softball and it doesn't matter ] |
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Happy he got a huge bargain. Cody Campbell is worth $4B it's like a normal dude buying his wife flowers.
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Asst Coach [848]
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Re: Texas Tech paying Canady $1 million
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Jun 3, 2025, 4:43 PM
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I went down this Texas Tech rabbit hole and its a really good story. First year HC thats as country as eggs and a smart motivator and softball coach that gets everything from his players. That pitcher is a big part of their success but still just part. I hope they win it all.
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Orange Phenom [14504]
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No she's pretty much ALL of it
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Jun 3, 2025, 4:55 PM
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She's 33-5 with a 0.89 ERA. There's probably 20 teams in the country, including Clemson, who'd be in the exact same spot as TT if she was their ace.
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Asst Coach [848]
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Re: No she's pretty much ALL of it
Jun 4, 2025, 9:49 AM
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Thats true. Kinda my point (and maybe yours too) is there is a handful of teams that she's a "game changer" for. But she's not enough for any team alone include Texas Tech.
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Game Day Hero [4588]
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Hell just look at OSU and $20M for NC***
Jun 4, 2025, 9:27 AM
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Rival Killer [2884]
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Re: Texas Tech paying Canady $1 million
Jun 4, 2025, 11:43 AM
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Ironically, last year when she committed to Texas Tech, it made a few Oklahoma fans mad that she didn't pick them. They were making comments to her like enjoy the money because you'll never see a world series.
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