"This is an issue because Michigan is a big-time athletics program and last night Michigan dragged out No. 98, which it retired for a Heisman Trophy winner from more than 70 years ago. In any collegiate setting, the urge is to mimic prestige. It's why Duke built everything on campus with quick-weather stone and Georgia pretends it is the first state university. It's why South Carolina fans, whose last conference championship was in the ACC, chant S-E-C."