Dabo Swinney on origin of "All-In", Clemson brand


Tony Crumpton Tony Crumpton - Assoc. Editor -

Clemson coach Dabo SwinneyDabo Swinney
Head Coach
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sat down with the Upstate Business Journal and discussed candidly about getting the head coaching job back in Oct. 2008, leadership strategies, the "All-In" motto, spirituality, his role models and more.

"So it’s important that I lead with a positive energy and enthusiasm, because we’ve got plenty of negativity out there already," Swinney told UBJ. "So that’s what I try to do. I try to be positive and try to handle the media the right way. Try to do the right things with our players — and sometimes the right things, they don’t like — but try to use that as the filters. You know — “OK, what’s best for our players? What’s best for Clemson long term?”

"And we don’t take shortcuts."

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