This Likeness Thing Though Disruptive Will Be Market
Oct 30, 2019, 10:16 AM
Regulated. Only so many players likenesses are really of any value, and other rules will govern and create conflict. Though the forces of change will seek to drive change, the forces of status quo will fight to preserve as much of the golden egg as possible.
Expect a rule-laden system that makes the wild west apocalyptic outcome less likely. Teams still will be governed by scholarship limits and other processes already well established. Look at the NFL and it's almost 3,000 players (pros) only a portion of them in a free market system are worth having an endorsement of any substance. Will all the 5 stars command value, likely, will the majority of the 3 stars get anything other than the ability to control their likeness and maybe creatively get a few bucks, likely also. In the end I don't think the sky falls. The Coots will still Suck, I promise.
This thing will be messy for the next 2 years while it is mapped out, but ultimately it will end up watered down. Big billion dollar systems are hard to disrupt.